Purer Air: WEF Davos 2025

Purer Air makes a portable air pollution sensor for everyday use. It reads local pollutant levels and feeds them to an app, so people can see pollution hotspots around them and avoid them. They approached me at the start of WEF 2025 to make a launch and investor video, with a deadline set by the week itself: three days to write the script, and most of the footage to be shot on the Friday, the final day of the Forum.

I planned the shoot around that constraint, scripting the piece and mapping out the shots I needed, including timelapses, while still delivering for other clients through the week. Friday was the main shoot day. From there I built the motion graphics package and cut the final video ahead of its release.